If you operate both as a wholesaler and a retailer, you have the option to create two separate accounts on Hubventory. To become a seller on Hubventory, it is mandatory to have a brand membership with the Boutique Hub. This requirement applies to sellers who wish to showcase and sell their products on the platform. However, retailers are not required to be members of the Boutique Hub. If you prefer, you can have both memberships (boutique and brand membership), but each membership must be registered with different email addresses.
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Some individuals prefer to have boutique memberships due to the benefits of accessing the Inventory Exchange group and the 30K group. (Please note that if you are a wholesaler only, you won't have access to those groups.)